Marketing Communication MCQs | Integrated marketing

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A brand is a name, symbol, term, mark or design that enables customers to identify and distinguish the product of one supplier from those offered by
Marketing Communication MCQs integrated marketing

Marketing Communication MCQs

A brand is a name, symbol, term, mark or design that enables customers to identify and distinguish the product of one supplier from those offered by competitors. Here on we have prepared easy Multiple-Choice Questions (MCQs) on marketing communication that covers courses like integrated marketing communication, the action plan, its concept and introduction, product and service marketing communication, brand management and 4ps of marketing communication strategy with examples. Our prepared MCQs are useful for Professional Accountancy exams, Competitive exams and Business management exams.

  1. Once the positioning strategy has been arrived at, the marketing mix will be formulated. The marketing mix should focus on satisfying customer’s needs profitably.
    1. The above statement is incorrect
    2. The above statement is correct
  1. The traditional marketing mix 4P’s are:
    1. Product, Place
    2. Promotion, Price
    3. People, Processes, Physical evidence (for service industry)
    4. All of the above
  1. The marketing mix is essentially the working out of the tactical details of the positioning strategy.
    1. True
    2. False
  1. A product can be a physical commodity, a service or an experience. It plays important role in the marketing mix, such as:
    1. It plays a key role in satisfying the customer’s needs
    2. Product differentiation is an important part of competitive strategy
    3. Both A&B
    4. None
  1. Product portfolios – A product portfolio is a collection of products or services an organization provides to its customers. Identify the elements of a typical product portfolio:
    1. Product item – the organization will usually sell a variety of product items
    2. Product line – this is a collection of product items that are closely related
    3. Product mix – this is the total range of product lines that a company has to offer.
    4. All of the above
  1. The product can be viewed or defined in a number of different ways. Identify such ways:
    1. The core product
    2. The actual product
    3. The augmented product
    4. All of the above
  1. The core product is –:
    1. What is the buyer really buying? The core product refers to the use, benefit or problem-solving service that the consumer is really buying when purchasing the product, i.e. the need that is being fulfilled.
    2. The tangible product or intangible service that serves as the medium for receiving core product benefits.
    3. Consists of the measures taken to help the consumer put the actual product to sustained use, including installation, delivery and credit etc.
    4. None
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