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Performance Measurement is the process of assessing the proficiency with which a reporting entity succeeds, by the economic acquisition of resources.
In order to respond effectively to opportunities and threats, the organisation may need to make changes to its current products, markets or processes.
Strategic information is used to plan the objectives of the organisation, and to assess whether the objectives are being met in practice. Here on MCQs.CLUB
Marketing consists of individual and organisational activities that facilitate and expedite satisfying exchange relationships in a dynamic environment
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